Theatres around the country still not filling to capacity as a result of the COVID-19 pandemic and most upcoming blockbusters have been pushed back in hopes of making money at a later date. But Warner Bros has found a unique way of releasing Wonder Woman 1984, as it will still hit theatres on December 25th, while also arriving on HBO Max on the same date. AMC theatres have since responded to this wild new plan for Patty Jenkins’ sequel saying:
“For many months, AMC has been in active and deep dialogue with Warner Brothers to figure out how best this cinematic blockbuster could be seen at AMC Theatres in these unprecedented times. Given that a typical circumstances call for a typical economic relationships between studios and theatres, and a typical windows and releasing strategies, AMC is fully onboard for Warner Brothers’ announcements today.”
While movie theatre owners took umbrage when Universal skipped its theatrical run for Trolls World Tour months ago, it seems that AMC wasn’t blindsided with the decision to release Wonder Woman 1984 in both theatres and HBO Max. This will allow fans to see Diana Prince’s second solo flick however they feel most comfortable, while still allowing the theatres to make money when moviegoers head to their local AMC on Christmas day.
Later AMC’s statement the company further explained its stance on Wonder Woman 1984’s unique release plan. Because while both Warner Bros and AMC are sure to lose some of their expected profit by releasing the sequel for HBO Max subscribers at no additional charges, it’s a necessary process to adapt for these unprecedented times. As the official stamen reads:
“AMC continues to believe that exclusive theatrical releases benefit consumers, filmmakers, studios and exhibitors. Even so, we also have clearly demonstrated this year that we are flexible and remain open to evolving long-standing business models, provided that we do so in ways that improve the industry ecosystem for all players. We have instituted novel approaches with other movie studios this year. We are doing so again, this time with Warner Brothers to facilitate the specific release of this important movie. We hope movie lovers enjoy Wonder Woman 1984 during the holidays this year at AMC.”