Thanks to the internet and smartphone, we literally have the whole world to our fingertips. Both of them have changed the way we communicate, do business, and interact with digital systems. Today, you don’t have to make a choice between the two most traditional popular career options – engineering and medical. The market is flooded with loads of career options these days, and the best part is you don’t need to possess a specific degree to start your career in many of them. One such fascinating career domain is digital marketing.
The ads that you see on YouTube, flashing on a website, coming as a pop-up while using any mobile application are all part of digital marketing. Basically, digital marketing refers to all the advertising efforts carried out on digital channels like social media, websites, mobile applications, search engines, emails, and so on. It is a broad career domain that involves different sub-fields, and you can start your career in any one of them. You can be a content creator, social media manager, SEO specialist, or PPC manager, among other available job roles. Whatever role you choose to go ahead with, you should be clear with the basics of digital marketing. When you have got the basics right, it becomes easy to choose a sub-field of your interest.
One of the challenges for beginners is they don’t have a clear idea of how to learn digital marketing from scratch. So, in this article, we have discussed some of the ways in which you can get the hang of digital marketing step-by-step.
Beginning a Digital Marketing Journey from Square One
Today, every industrial sector is investing in creating an online presence and has started to dedicate an exclusive budget and team for digital marketing. As mentioned earlier, individuals do not need to have a specific graduation degree to enter the world of digital marketing. However, there are two important soft skills that can help you decide whether you are suitable for this career.
Firstly, thinking out of the box is a crucial skill – digital marketing focuses on grabbing the attention of the audience in a matter of seconds, and only a person who thinks creatively can do so. Secondly, you need to have analytical thinking skills – digital marketing involves tracking a variety of key metrics and making decisions based on the trends discovered. If you have both these skills, you can think about stepping into this promising field.
Now let us discuss the steps you can take as a beginner to learn digital marketing.
Learn about the categories of digital marketing
There are seven basic categories of digital marketing – search engine marketing, search engine optimization, content marketing, email marketing, affiliate marketing, social media marketing, and pay-per-click marketing. You need to be familiar with all these categories and get an overview of how each one works. With the right fundamentals, you will be able to make a better decision regarding what category best matches your interests.
Follow reliable digital marketing blogs
There are some successful digital marketers who have started sharing their in-depth knowledge through their blogs. As a beginner, you can start reading the blogs written by Neil Patel, Copybolgger (for content marketing), Moz blogs (for SEO), Brian Dean (backlinko.com), Search Engine Journal, and so on. All these resources give you actionable information to help you launch successful marketing campaigns. The best part – their information is up-to-date, and you get acquainted with the latest trends ruling the digital marketing world.
Take up an online course
For working professionals, it becomes a daunting task to search for reliable study materials and keep track of new blogs or podcasts. This is where online courses can help. Many training providers are now offering comprehensive courses on digital marketing so that professionals can learn everything from scratch. All the study materials are provided upon enrolling, and a learner can access them anytime, anywhere. Most of the top digital marketing courses have flexible learning and include industry projects to make candidates job-ready.
Create your own website and start practicing
There is no better way of learning than creating your own website and starting to experiment with some campaigns. Decide which category of digital marketing you want to focus on, and apply the steps you have learned through various blogs or online courses. Suppose you have decided to go with search engine optimization. Then you need to create a web page with high-quality content, including the right keywords, have proper heading tags, a catchy meta description, and other parameters. Once you start making changes, you will be able to understand what efforts are bringing more traffic to your website. Learning by doing is, basically, what you have to follow.
Gain expertise in using digital marketing tools
Whatever digital marketing you choose, a lot of tools come in handy in your day-to-day tasks. You can begin by exploring Google Analytics, which is used in SEO, PPC, and other marketing efforts. These tools will give you better insights into how your website is performing, analyzing your competitors, monitoring the traffic, and tracking important metrics related to your campaign performance. Some of the popular digital marketing tools are Google Ads, Moz, Ahrefs, SEMRush, BuzzSumo, Hootsuite, Sprout Social, and Hubspot.
Now that you know about the initial learning steps, don’t delay and get on board with digital marketing.