In honor of Breast Cancer Awareness Month, celebrities like Kate Hudson, Zoe Saldana and Dakota Fanning have come forward showing support by stripping down to their skivvies to spread the message and raise research funds.
The social media campaign was started by Kit undergarments, launched by Hollywood stylists Jamie Mizrahi and Simone Harouche in 2019. The brand will be donating 5% of all sales to the Women’s Cancer Research Fund, along with an additional $1 each time someone posts a photo in their underwear and using the hashtag #kitstokickcancer and tagging @kitundergarments, throughout the month of October.
A part of Breast Cancer Research Foundation, the Women’s Cancer Research Fund provides help in research, education and reaching out to the masses more effective approaches to early diagnosis , treatment and prevention of cancer.
We list below some of the superstars who have come out in support:
Kate Hudson : She was among the first to answer the call, sharing a picture of herself jumping for joy in a Kit Undergarments classic Demi Bra ($68) and High waist Boy Brief ($38).
Zoe Saldana : The ‘Avatar’ actress donned the Triangle Pullover Bra ($48) and Bikini Brief ($28) in Rose, and gave a caption,” I wear pink in honor of all women I know and love who have battled breast cancer”.
Dakota Fanning : The ‘Uptown Girls’ star posted a picture in Classic Demi Bra ($68) and High-waist Boy Brief ($38) in Rose.
Katy Perry : The ‘Daisies’ singer clicked in a pink tie-dye bodysuit from the brand, which had unfortunately been sold out.
Mindly Kailing : The creator of ‘Never have I ever’ show, was seen in the same bodysuit with heart-shaped earrings posing in her closet.
Michelle Monaghan : The “True Detective” star was seen in a Triangle Pullover Bra ($48) and High-waist Boy Brief ($38) posing on her bed.
Nicola Peltz : The actress (also Brooklyn Beckham’s fiancée) posted a snap in Molded Balconette Bra ($68$) in sweet pea with cozy gray sweatpants.