Milton Glaser, an innovative graphic designer, a fan of Bob Dylan’s silhouette and the creator of the logo “I Love NY,” passed away on his 91st birthday on Friday.
The reason behind his death was identified as stroke and previously Glaser had renal failure, The New York Times was informed by his wife Shirley.
New York Governor, Andrew Cuomo said, “We lost a brilliant designer and great New Yorker.” He also expressed his gratitude by saying, “What Milton Glaser gave to New York will long survive him.”
His logo on posters, banners, book covers, and advertisements was considered a more simple and subtle design of the 1960s. He was also the co-founder of the New York Magazine in the late 1960s along with Clay Felker.
The logo he created for free in 1977, aided in boosting New York’s image.
His subtle pictorial sense and influential designs were later on preserved and studied as a fine art by collectors. But he was not very profound in using the terminology art.
Glaser said, “What I’m suggesting is we eliminate the term art and call everything work,” the statement was delivered by him in the year 2000 in an Associated Press interview.
“When it’s really extraordinary and moves it in a certain way, we call it great work. We call it good when it accomplishes a task, and we call it bad when it misses a target,” he further explains in his statement.
His eye-catching logo “I Love NY” was spun up as an element of an ad campaign that started in 1977 to improve the reputation of New York when the state’s headlines were occupied with a budget and crime-related troubles.
In the year 1966, he created an illustration of Bob Dylan, which was a black silhouette that illustrated his hair, budding in a range of colors putting up his message of the way to free your mind is letting your hair fly free.
The poster was ultimately added to Dylan’s Hit albums and that’s how it reached millions of fans. He also earned a lifetime achievement award in the year 2004 from the Cooper-Hewitt, a Smithsonian Design Museum.
He also received the National Medal of Arts in 2009.
“I just like to do everything, and I was always interested in seeing how far I could go in stretching the boundaries,” words by Glaser.